How we handle data

What you need to know

Find out how we process data, what services we integrate with, and what this means for you as a subscriber or customer.

Privacy Policy

Last updated: October 2021

Who We Are?

We are The Beer Pioneer. (“Noah” or “we” or “our” or “us”).  We are registered in Singapore (Co. Reg. No. 53413172K) at 2 Indus Road, #03-07, Singapore 169586.

What Is The Purpose Of This Policy?

The purpose of this Privacy Policy is to inform you and provide you with an understanding of how we handle, collect, use, disclose and deal with personal data about you that you provide us, that we receive through/from third parties,  that is in our possession or that comes into our possession, whether now or in the future. Please read this Privacy Policy carefully. In this Policy, “you” or “your” refers to the individual whose personal data we are receiving, collecting, using, disclosing or processing.

We take our responsibilities under Singapore’s Personal Data Protection Act (the “PDPA”) seriously. We also recognise the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.

The contents of this Privacy Policy may change over time so please check back frequently. Any changes to this Privacy Policy will be posted on and can be viewed at our Website.

We own and/or operate website(s) such as and/or any mobile apps that may be published by us (the said website and mobile apps may be collectively or individually referred to as the “Website”).

The Website is not intended for use by any person below the age of 18. We do not and do not intend to, transact through the Website directly with anyone we know to be under the age of 18. By providing any personal data to us, you declare and affirm that you are at least 18 years of age and above and agree to the terms set out in this Privacy Policy.

What Information Do We Receive/Collect?

“Personal data” is defined under the PDPA to mean data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access. The Beer Pioneer receives or collects information about you, such as but not limited to when you provide your information to us, when you use our Website, when you interact with us, when you interact with or enter into (or attempt to enter into) a transaction with us. Personal data which we may receive or collect include but may not be limited to :

· Name

· Date of Birth

· Billing and delivery addresses

· Contact information such as mobile number, email address

· Transactional information

· Credit card and/or other financial related information that is used for a transaction

We will receive or collect your personal data in accordance with the PDPA.

We may collect and store certain information automatically when you visit the Website. Examples include the internet protocol (IP) address used to connect your computer or device to the internet, connection information such as browser type and version, your operating system and platform, a unique reference number linked to the data you enter on our system, login details, the full URL clickstream to, through and from the Website (including date and time), cookie number and/or your activity on our Website, including the pages you visited, or the searches you made.

We may receive information about you from third parties if you use any websites or social media platforms operated by third parties (for example, Facebook, Instagram, Twitter etc.).


We may use cookies to identify you from other users on the Website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or device.

You can block or deactivate cookies in your browser settings.

We may use session cookies to track your movements from page to page and in order to store your selected inputs so you are not constantly asked for the same information.

Our Website may use Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the Website and ways that we can improve your experience. These cookies may track things such as how long you spend on the Website and the pages that you visit so we can continue to produce engaging content.

By continuing to use the Website, you are agreeing to the use of cookies on the Website as outlined above. However, please note that we have no control over the cookies used by third parties.

For further information on types of cookies and how they work visit

The Purposes For Which We Collect, Use Or Disclose Your Personal Data

The Beer Pioneer will/may collect, use, disclose and/or process your personal data for one or more of the following purposes:

(a) processing, facilitating and/or dealing with your interest in our products and/or services;

(b) processing, facilitating (including carrying out risk or fraud analysis), dealing with and/or managing, your purchase of, or intended purchase of or your subscription;

(c) dealing with, facilitating, processing and/or administering the account that you may open with us;

(d) facilitating, processing, dealing with, administering and/or managing Transaction(s) or intended Transaction(s);

(e) providing products or services to you;

(f) administering, facilitating, processing and / or dealing in any matters relating to your use of the Website;

(g) monitoring, processing and/or tracking your use of the Website in order to provide you with a seamless experience, facilitating or administering your use of the Website, and/or to assist us in improving your experience in using the Website;

(h) carrying out and/or facilitating your instructions or responding to any enquiry given by (or purported to be given by) you or on your behalf;

(i) contacting you or communicating with you via phone/voice call, text message and/or fax message, email and/or postal mail for one or more of the Purposes stated herein;

(j) to prevent or investigate any fraud, unlawful activity or omission or misconduct, whether or not there is any suspicion of the aforementioned, regardless that such prevention or investigation involves us and/or is done by us; dealing with conflict of interests; or dealing with and/or investigating complaints; carrying out fraud detection and/or credit risk control in relation to your Transactions/online transactions or attempted Transactions/online transactions;

(k) conducting research, analysis and development activities (including but not limited to data analytics, surveys and/or profiling) to improve our products, services and/or facilities in order to enhance any continued interaction between yourself and us in relation to the Website, or your Transaction(s); or to improve any of our products or services or, whether now or in the future;

(l) for marketing purpose where you have provided your consent to us for the same, and with such consent, we may/would be providing you with marketing, advertising and promotional information, materials and/or documents relating to products, services and/or events (including products, services and/or events of third party organisations with which we may collaborate with that we or third party organisations may be selling, marketing, offering, organizing, involved in or promoting, whether such products, services and/or events exist now or are created in the future;

(m) storing, hosting, backing up (whether for disaster recovery or otherwise) of your personal data, whether within or outside Singapore;

(n) maintaining and/or developing our IT or business systems and infrastructure including testing and upgrading of these systems;

(o) creating reports with respect to your Transaction(s) and/or transactions that we have with our customers; and

(p) anonymisation of your personal data. In this regard, you acknowledge that personal data that has been anonymised is no longer personal data and the requirements of applicable local data protection law (i.e. the PDPA) would no longer apply to such anonymised data;

(the purposes set out above shall be collectively referred to as the “Purposes”)

Arising from our processing of your personal data, new personal data about you may be created.

For the avoidance of doubt, you consent to our using, disclosing and/or processing personal data that we currently possess about you and/or that we had lawfully received or that we lawfully receive in future, from third parties or other entities, for the Purposes.

You may withdraw your consent for the collection, use and/or disclosure of your personal data in our possession or under our control by emailing us at We will process your request within a reasonable time from such a request for withdrawal of consent being made, and will thereafter not collect, use and/or disclose your personal data in the manner stated in your request, unless an exception under the law or a provision in the law permits us to.

We may collect, use, disclose or process your personal data for other purposes that do not appear above. However, we will notify you of such other purpose at the time of obtaining your consent, unless processing of your personal data without your consent is permitted by the PDPA or by law.

We may/will be receiving or collecting from sources other than yourself, personal data about you, for one or more of the above Purposes, and thereafter using, disclosing and/or processing such personal data for one or more of the above Purposes. We may combine information we receive from other sources with information you give to us and/or with information we have about you. We may use this information and the combined information for the Purposes set out above (depending on the types of information we receive).

It is important that you advise us of any changes to your personal data or if there are any errors in the personal data we hold about you. We will not be responsible for relying on inaccurate or incomplete personal data arising from your not updating us of any changes in your personal data that you had initially provided us with.

Notification of Reliance on Legitimate Interests Exception to Process Personal Data Without Consent

The Beer Pioneer may rely on the legitimate interests exception under the PDPA to collect, use or disclose your personal data without your consent, for the purpose of detecting and/or preventing :

(a) fraud;

(b) an illegal activity; and/or

(c) the misuse of services provided by or to be provided by The Beer Pioneer, on the basis that such collection, use or disclosure is for the legitimate interests of The Beer Pioneer, and that such legitimate interests outweigh any adverse effect (if any) on you.

Should The Beer Pioneer rely on this exception, The Beer Pioneer may/will need to disclose your personal data that is being processed in reliance on such exception, to third parties, whether located within or outside Singapore, for the purposes stated above, as well as any such third parties notified.

Should you have any queries regarding The Beer Pioneers’s reliance on this legitimate interests exception, please contact us at

How Do We Store Data?

Security of your personal data is important to us. We will put in place reasonable security arrangements to ensure that your personal data is adequately protected and secured. Appropriate security arrangements will be taken to prevent any unauthorised access, collection, use, disclosure, copying, modification, leakage, loss, damage and/or alteration of your personal data.


You have the right to ask us not to use your personal data for marketing purposes. Please let us know if you want to withdraw your consent by emailing us at

You have the right to access and/or correct any personal data that we hold about you, subject to exceptions under the law. This right can be exercised at any time by emailing us at We will need enough information from you in order to ascertain your identity as well as the nature of your request, so as to be able to deal with your request. With respect to your access request, we may charge a fee in order to process it.

For a request to access personal data, once we have sufficient information from you to deal with the request, we will seek to provide you with the relevant personal data within 30 days. Where we are unable to respond to you within the said 30 days, we will notify you of the soonest possible time within which we can provide you with the information requested. Note that the PDPA exempts certain types of personal data from being subject to your access request.

For a request to correct personal data, once we have sufficient information from you to deal with the request, we will correct your personal data within 30 days. Where we are unable to do so within the said 30 days, we will notify you of the soonest practicable time within which we can make the correction. Note that the PDPA exempts certain types of personal data from being subject to your correction request as well as provides for situation(s) when correction need not be made by us despite your request.  

We hold and deal with your personal data in accordance with the PDPA.

Complaint Process

If you have any complaint or grievance regarding about how we are handling your personal data or about how we are complying with the PDPA, we welcome you to contact us with your complaint or grievance.

Please contact us with your complaint or grievance by emailing us at

Where you are sending an email in which you are submitting a complaint, your indication at the subject header that it is a PDPA complaint would assist us in attending to your complaint speedily.

We will strive to deal with any complaint or grievance that you may have quickly and fairly.


Your consent that is given pursuant to this Privacy Policy is additional to and does not supersede any other consents that you had provided to The Beer Pioneer with regard to processing of your personal data.

For the avoidance of doubt, in the event that Singapore personal data protection law permits an organisation such as us to collect, use or disclose your personal data without your consent, such permission granted by the law shall continue to apply. Further, where Singapore personal data protection law permits us to handle, retain or process your personal data without having to comply with or as exceptions to, the data protection obligations in the PDPA, such rights given to us to do so will continue to prevail, notwithstanding anything stated in this Privacy Policy.

If you have any queries on this Privacy Policy or any other queries in relation to how we may manage, protect and/or process your personal data, please do not hesitate to contact us at